Singing “outside the box” to meet new audiences, the project awarded by the Creative Europe programme
How can collective singing get out of conventional choral venues and reach out to new audiences? How can collective singing appeal to younger generations? What aspects of the rehearsal process, of the repertoire, of the performance could be upgraded to better answer the expectations of millennials and of the following generation?
“Sing Outside The Box” will test innovative audience development methods during two sessions of the Eurochoir and different ateliers and concerts at the EUROPA CANTAT Festival in Tallinn and disseminate these methods to multipliers.
The Eurochoir is a European choir gathering up to 60 talented emerging singers. Its sessions are held once a year in a different country. A 2 years cycle was set up, under the supervision of acclaimed conductors: Maria van Nieukerken (NL), Lorenzo Donati (IT) and Mikko Sidoroff (FI).
After the sessions 2017 (Utrecht) and 2018 (Helsinki), the choir will present its work as special guest of the EUROPA CANTAT festival 2018 in Tallinn. The themes of the project will also be developed along the festival, with 3 ateliers for singers and 10 workshops for conductors dedicated to the themes:
- Go out and meet new audiences: Use of unusual concert venues, concerts in the frame of non-choral or even non-musical events.
- Staging: Develop innovative approaches to staging, with a focus on the specific abilities of singers as instruments (movement, sound spatialisation, blending in the audience, etc.).
- Technical development: use of lighting and sound reinforcement as an artistic element
- Pedagogy: foster access for non readers, non trained singers, to discover the fun of collective singing.
- Involve choirs, conductors and singers in an active recruiting process of active and passive audiences
Leveraging the prescriptive power of the Eurochoir, of the EUROPA CANTAT festival, and the power of the European Choral network (and two of its international conferences), the project will help redefine a new benchmark for collective singing.
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